Clarteza: Moving from Gray to Clear
A Working Think Tank

we examine the entire consumer
experience across multiple touchpoints

your needs are always changing,
because the world is too. we
have a wide scope of strategic
capabilities, a unique approach
and a flexible team to help you
stay on top of it all.

about our capabilities

one size does not fit all.
our agency model
is flexible so we can
scale up or down
depending on your
needs.

Our Difference: A Working Think Tank

We are headquartered in Chicago, IL. Our team has diverse backgrounds to tackle client issues. We believe that perspective is paramount to provide valuable lenses when evaluating a business issue.

Why Clarteza is Different

Multi-disciplinary senior level team

Clarteza is comprised solely of a multi-disciplinary senior level team representing Consulting, Marketing, Account Planning, Advertising, Research and Analytics.

Clarteza leverages research

At its core, Clarteza leverages research (primary, secondary, qualitative, quantitative) to address client business issues and answer strategic questions.

New Product Development for Innovation Pipeline Planning

We partner with clients to fill their pipelines with new/optimized ideas through a carefully designed process involving:
- Existing research review and synthesis
- Ideation, brainstorming, managing workshops
- New product positioning development
- Test stimulus creation (content and graphics)
- Primary research implementation and facilitation (qualitative/quantitative)
- Analysis and action-oriented workshops and recommendations

Team Extension & Client Resource

We act as a force multiplier, allowing clients to off-load research projects as we function as an extension of the internal team to get the work done efficiently. Examples include planning, implementation and supervision of:
- Cross-category global advertising tracking
- Global brand and product image database
- Product re-stage and line extension positioning testing
- Analysis and synthesis of qualitative brand initiatives and category dynamics in local markets

The intangible difference

What sets Clarteza apart is not only the highly experienced team that touches every project and leverages multiple lenses throughout. It is also the trusted partnership and custom tailored deliverables that turn first-time clients into long-term advocates.

For us, the difference is this: It's
not just business, it's personal.

We have a small team that makes a big impact.

Intuition, creativity, and high standards are blended in an agile partnership committed to guiding our clients toward the best strategic decisions

We infuse your research initiatives with a marketing compass, steering learning to actionable outcomes.

The difference is:

  • The right team of collaborative partners
  • The right skills for creative, technical and strategic challenges
  • The right moment for your dynamic business

At its core, Clarteza leverages research (primary, secondary, qualitative, quantitative) to address client business issues and answer strategic questions

New product development
for innovation
pipeline planning
Sales force Support
& Customer/Retailer
Education
Clarteza leverages research
Market and Brand
Health Assessment
Process Optimization
and Implementation
Team Extension
and Internal Resource

we have helped hundreds of brands
be successful over the years. but
don’t take our word for it, hear what
some of the people behind those
brands have had to say about us.

Super job on the report! Really nice job ... I was impressed with your ability to find the insights and make them specific and actionable. Very impressive... and I appreciate you making me look good.

Director, Marketing Research
One of the world’s leading makers of household products

Due to confidentiality agreements, the name of the company cannot be disclosed

Mag and her team were excellent business partners.

They listened intently to my business objectives and were able to develop a strategic direction that resulted in optimizing the incentive structure for the customers. This led to an overall improved marketing campaign for our brand. Mag provided strategic thinking and took a collaborative approach to addressing our business needs. She also provided strong recommendations that made our decision making process easier.

Research Manager, Marketing & Customer Insights
Healthcare Company (Fortune 100)

Due to confidentiality agreements, the name of the company cannot be disclosed

Flexibility with clear rules: by this, I mean you established clear rules, but they were not too rigid and knew when to make an exception.

Reliability: you always did what you committed

Good & Practical ideas on how to execute things

Great Personality & Attitude: This makes a difference especially under time pressure

Senior Brand Manager
One of the world’s leading makers of household products

Due to confidentiality agreements, the name of the company cannot be disclosed

Clarteza was a strategic partner of the University of Chicago first annual Road to Innovative Social Entrepreneurship international conference and competition.

Clarteza provided our organization with cutting-edge expertise and an innovative approach in the consulting and brand development fields. Organizing the most interactive and engaging challenge for students from Harvard, UChicago, Northwestern, Sarah Lawrence, NYU, Jacobs (Germany), amongst other international institutions, Clarteza guided aspiring social entrepreneurs through their unique consulting process.

We look forward to working in the future again with Clarteza - an organization with strong awareness of their social impact and role.

Founder, Executive Director
University of Chicago

Wow, the work looks fantastic. Thank you for doing it. It is outstanding.

International Marketing Manager
One of the world’s leading makers of household products

Due to confidentiality agreements, the name of the company cannot be disclosed

Clarteza: Moving from Gray to Clear
A Working Think Tank

Some clients we
worked with:

Clients

let’s work together

In search of strategic direction for your business? Need an expert on consumer global truths for a conference? Looking for insight in the midst of information overload? We're here to help!