We deliver sound, strategic marketing direction essential to addressing dynamic business needs, small and large.
A flexible framework grounded in curiosity, precision, and an inherent drive toward inspiration that adapts to address your issue, on your timeline.
1Asking questions
Ask the right questions: what is your objective and what does success look like?
Ensure that we are appropriately focused: We have identified the critical issue or a question, and are aligned on the measurement of success.
2Hypothesis Generation
Ideation: you have to diverge before you can converge.
Bring together critical players from our team and yours to ideate, collaborate, and communicate on key issues and ongoing hypotheses/passion points.
3Data Mining
Find the needle in the haystack.
Review and synthesize existing and secondary information to uncover themes and patterns, with the goal of moving from information to insight to inspiration.
4Technology curation
Find the right tool:
We use technology including AI to deepen, broaden or accelerate the learning.
5Consumer Understanding
Uncover human truths and hidden insights.
Design, execute, and analyze new research to address remaining information needs and solidify/stress-test ultimate recommendations.
Our Difference:
A Force Multiplier In Innovation
We deliver sound, strategic marketing direction essential to addressing dynamic business needs, small to large.
