Mag believes the brand is the sum of all its experiences, just as the person is the sum of all her decisions. Helping clients to connect the dots across a variety of customer touch points, within organizations and across disciplines, therefore building a complete picture of their brand health, is her passion. Mag manages the organization by delivering marketing consulting services to Fortune 500 companies and medium-size organizations.
Prior to establishing Clarteza, Mag worked at consulting and marketing research companies, managing teams on complex international and domestic projects. Her experience on these major projects includes new product idea development and screening, consumer experience assessment through key touch points, cross-country shopper insights, identification of in-market white space opportunities, comprehensive brand health assessment, and many other. Mag has also worked in a variety of marketing divisions, including consumer-packaged goods, travel, automotive, financial, hospitality, and durables. Clients she has worked with include: Nestle, S.C.Johnson, Kellogg's, P&G, GM, InterContinental Hotels, ConAgra, Allstate, and much more.
Her international experience has found her managing engagements in the US, Europe, Asia, Latin America, and Africa.
Mag participated in and was a speaker at many industry conferences and panels; she spoke at the Kellstadt Marketing Forum, served as a lecturer at DePaul University, and was also involved in the Entrepreneurship Challenge at the University of Chicago. Her publications include a white paper titled, “Global Research: Taking the World by Storm without Getting Wet” and a variety of articles like “Conquering Our Fear of Change,” In NAWBO, January, 2016. Mag’s education includes Harvard Business School, Executive Education; Masters of Business Administration from DePaul University in International Business; and a BA from Thomas More College in Business Administration and Economics. She is also currently pursuing a program at Stanford University entitled “Strategic Decisions and Risk Management.” Recently, Mag completed the Innovation Master Series on Design Thinking.
Mag is a boundary crosser, having moved countries three times. Her study of the violin influenced her approach to business. Her boundary-crossing figures in her work to cross departments within organizations. In addition to playing the violin, Mag plays tennis, enjoys ballroom dancing, skis, runs, wakeboards, and meditates. From her multi-faceted personal and professional life, she connects people and ideas, pushing the boundaries of brands and products.
