We help to build a strong heart for the brand

We can work with you throughout the innovation process to deliver concise, relevant, actionable information. We deliver 'knowledge in a pill'.

Our role is to make connections within data, across disciplines, and between people as innovation unfolds.

We build a culture of innovation

Consumer landscape

Competitive analysis

Consumer and Market Understanding

3 solutions

  • Clarity Report
  • Product Portal
  • Dashboard development
Opportunity mapping

Opportunity mapping

Identify white spaces in context of your competition

2 solutions

  • Workshops by Design
  • Segmentation activation with new idea generation
Insight generation

Insight generation

Multi-faceted approach with cognitive and behavioral assessment to uncover human needs

3 solutions

  • Fusion Insights: Qual/Quant/Predicitive
  • AI driven Qualitative at Scale
  • AI fueled Discussion Boards
Concept creation

Concept evaluation

Idea optimization


3 solutions

  • Innovation by Design Workshops
  • Unconscious and Cognitive Concept Evaluation
  • AI driven open text analysis at scale (NLP)
Idea & Pack evaluation

Communication evaluation

Product and branding optimization

2 solutions

  • Progressive Pack and Product Evaluator
  • PreVue Visual Evaluator - Seconds count: predict them
At the shelf

In-store experience

Experience Evaluator: product visibility, performance
in-store demo live assessment

3 solutions

  • Experiential Road Show and In-store Demo Evaluator
  • Store Audit
  • Synergy Finder for brands & retailers

A consistent brand experience matters. That’s how people know which brand to trust.

We help you connect the dots across variety of touch points in the overall consumer experience.


Our approach:

How we get there

We deliver sound, strategic marketing direction essential to addressing dynamic business needs, small to large.