We help to build a strong heart for the brand

We can work with you throughout the innovation process to deliver concise, relevant, actionable information. We deliver 'knowledge in a pill'.

Our role is to make connections within data, across disciplines, and between people as innovation unfolds.

We build a culture of innovation

Consumer landscape

Competitive analysis

Consumer and Market Understanding

3 solutions

  • Clarity Report
  • Product Portal
  • Dashboard development
Opportunity mapping

Opportunity mapping

Identify white spaces in context of your competition
 

2 solutions

  • Workshops by Design
  • Segmentation activation with new idea generation
Insight generation

Insight generation

Multi-faceted approach with cognitive and behavioral assessment to uncover human needs

3 solutions

  • Fusion Insights: Qual/Quant/Predicitive
  • AI driven Qualitative at Scale
  • AI fueled Discussion Boards
Concept creation

Concept evaluation

Idea optimization

 

3 solutions

  • Innovation by Design Workshops
  • Unconscious and Cognitive Concept Evaluation
  • AI driven open text analysis at scale (NLP)
Idea & Pack evaluation

Communication evaluation

Product and branding optimization

2 solutions

  • Progressive Pack and Product Evaluator
  • PreVue Visual Evaluator - Seconds count: predict them
At the shelf

In-store experience

Experience Evaluator: product visibility, performance
in-store demo live assessment

3 solutions

  • Experiential Road Show and In-store Demo Evaluator
  • Store Audit
  • Synergy Finder for brands & retailers

A consistent brand experience matters. That’s how people know which brand to trust.

We help you connect the dots across variety of touch points in the overall consumer experience.

Capabilities

Our approach:

How we get there

We deliver sound, strategic marketing direction essential to addressing dynamic business needs, small to large.